How Spaeter won a 7-figure steel sale with CarbonChain scenario analysis

Carl Spaeter Gruppe is one of Europe’s premier steel traders. Sourcing expertise is core to the company’s mission as a full service provider. From problem solving and managing demand for their customers to strong relationships with mills and rolling partners around the world, Spaeter knows steel.

A green steel RFP with high stakes

So, when Spaeter received an RFP from an industry leading manufacturer for green steel, they knew exactly what sourcing partners to turn to. Max Benger, Head of Green Steel, had a plan and called his contacts immediately to put it in motion.

There was a problem though. The buyer wouldn’t just take Spaeter’s word at face value: they wanted third party validated Product Carbon Footprint quotes to prove that the carbon footprint of the steel — from cradle to customer — would meet the green threshold. The multi-thousand tonne RFP was contingent on a carbon insights partner which both Spaeter and the buyer could trust to be accurate, precise, and on time.

Scenario analysis in action

As the deal was nearing close, Max turned to CarbonChain. He needed to generate carbon footprint quotes in a matter of hours, and to provide a credible promise to the buyer that Spaeter could provide full product carbon footprints after delivery. He knew that CarbonChain’s extensive steel asset database, industry expertise, and bulletproof supply chain modelling capabilities made it the best platform for this job.  

Spaeter gave CarbonChain a few basic pieces of information: the steel mills and rollers to be sourced from; the customer’s address; and the route that the steel would take to get there. That was more than enough information. CarbonChain scenario analysis sprang into action, modelling the full supply chain from cradle to customer. The resulting carbon footprint quotes validated Max’s thinking that those sourcing partners were right for the job when the emissions estimate came in below the green steel threshold set by the buyer. It also enabled Spaeter to tell their buyer that the analysis was backed by CarbonChain:

“The big challenge was to put the individual pieces of the puzzle together to create an overall picture that met the green steel limit defined by the customer. We realized relatively quickly which production routes were possible. However, some of the plant operators' data was only based on average values, which meant that we were unable to meet the customer's criteria. CarbonChain gave us the opportunity to carry out a verified calculation along the entire supply chain. This not only met but exceeded the customer's requirements. The support and fast implementation of CarbonChain was outstanding and the success has also shown us how important accurate carbon tracking is.”

- Max Benger, Head of Green Steel, Spaeter

Turning carbon insights into commercial success

The outcome? Spaeter submitted the product carbon footprint quotes with their bid, and received a major portion of the RFP — securing a seven-figure EUR million revenue win.

Carl Spaeter Gruppe knows green steel. CarbonChain knows supply chain modelling. Spaeter’s expertise — combined with CarbonChain’s scenario analysis engine — was perfect to produce carbon footprint quotes which set their bid apart. CarbonChain scenario analysis enables you to unlock carbon insights at any stage in the deal cycle — ultimately helping you win more business.

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